May 24, 2016

Pulse 2016 design exhibition for trend-leading giftware, modern living and retail insight was held in Olympia London 15-17 May. Pulse London worked with the most forward-thinking trend experts and brought together the very best collection of emerging talent, unseen products and trend insight.
Pulse held its coveted Pulse 2016 Awards on the opening day of the show to celebrate the very best in innovation and commercial design talent. Pulse Awards was judged by a panel of retail and design experts who awarded and celebrated 6 winners and 6 runners up for their outstanding products and stand design.
be&liv, the up-and-coming design brand from Finland, won the ”Best New Product – Living” category in Pulse 2016 Awards. Winner was chosen by Jessica Hodgson, Digital Performance Marketing Manager at Heal’s, who described the winner as follows:

"Really intricate detailed products, so delicate and well thought out design. I love the flatpack element to each piece. The industrial feel is combined with origami folds, creating something truly unique."